Showing 1 - 10 of 2,354
The objective of this research is to explore the decision-making process of consumers when faced with food products that have values-based labels. An experimental methodology was used to test the impact of a label of origin guaranteed by the European Union, the Protected Geographic Indications...
Persistent link: https://www.econbiz.de/10010744753
The omnipresence of professional experts in the debates and marketing strategies about movies raises the question of the proximity of their judgments with those of the ordinary consumers. Two theoretical perspectives compete on this matter: that of the divergence or convergence of tastes. Based...
Persistent link: https://www.econbiz.de/10010747574
Persistent link: https://www.econbiz.de/10010707244
Today, classical art institutions are highly involved in finding a new way to enlarge their public and to modernize their brand image as they are stressed by a extensive competition. As a result, they explore how relevant would be to implement new strategies showing to their public new art...
Persistent link: https://www.econbiz.de/10010707421
Retailers hold portfolios of complex and structured private labels (PL) brands from low cost positioning to premium. In addition, in recent years, the competition between these various brands with national brands invite to use many quality cues with the aim of improving the quality perceived by...
Persistent link: https://www.econbiz.de/10010707654
Persistent link: https://www.econbiz.de/10010707714
This paper aims at providing a theoretical framework in order to gain a better understanding of the signaling and labelling strategy impact on consumer’s perceptions of product attributes. This model is based on Nelson’s works regarding information economics and developments of cognitive...
Persistent link: https://www.econbiz.de/10010708612
Cette recherche examine l’influence de trois éléments d’exécution publicitaire (l’usage de la couleur verte, du mot « durable » et la présence d’un label écologique auto-décerné) sur les perceptions des consommateurs en matière de sincérité perçue de la publicité, d’image...
Persistent link: https://www.econbiz.de/10011072172
Des voitures réduisant leurs émissions de CO2 aux aliments issus de l’agriculture biologique en passant par une offre de crédits plus responsable, il semble que les arguments sociétaux investissent l’ensemble des messages commerciaux. De telles pratiques de communication sont-elles...
Persistent link: https://www.econbiz.de/10011072403
Depuis 1994, dans le but d’orienter le choix des consommateurs vers des véhicules plus respectueux de l’environnement, la Commission Européenne impose aux constructeurs automobiles d’afficher, de manière très visible, le taux d’émission de CO2 des véhicules sur les publicités....
Persistent link: https://www.econbiz.de/10011072821