A green building is a building designed and constructed using the process and resources that will not compromise with the health of the environment as well as the building’s occupants, workers, general public and future generations. Due to rising awareness for issues like global warming,...

The purpose of this study is to explain which factors affect the market orientation of semi-public service organizations in their transition from public to private. Change capacity, interdepartmental and organizational system factors are hypothesized to affect market orientation, which is...

The changing cultural paradigms in Latin America have influenced variety of leisure activities and significant implications for development of leisure services. Leisure spending behaviour prompts sequential relationship among customers intending to perform family celebrations in a different...

Los activos intangibles, especialmente las marcas, son parte fundamental del valor de mercado de las compañías, pues representan su ventaja competitiva; sin embargo, la Contabilidad y las Finanzas se enfrentan ante un reto difícil al momento de valorarlos. Los métodos de medición de...

Kaum eine betriebswirtschaftliche Teildisziplin hat sich in den vergangenenJahren ähnlich dynamisch entwickelt wie das Risikomanagement. Heutzutagebeschäftigen sich Unternehmen und Markenführungen intensiv mit Backup-Lösungen, Produkterpressungs- und Produkthaftungsversicherungen...

As mixture regression models increasingly receive attention from both theory and practice, the question of selecting the correct number of segments gains urgency. A misspecification can lead to an under- or oversegmentation, thus resulting in flawed management decisions on customer targeting or...

The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...