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This research aims to help commercial web sites' manager to improve the performance of marketing investments in the development of traffic, amounting to more than 10% of sales. To do this, we present a typology of the process of choosing a merchant web site in order to highlight two major issues...
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Both the number and types of mobile applications have been seeing a significant increase in the last few years. Such an increase can lead to an overwhelming situation for researchers, users, and developers who are trying to understand them from many different viewpoints. One way to create a more...
Persistent link: https://www.econbiz.de/10010781513
The rise of mobile technologies such as mobile phone, laptop, personal digital assistant, enables workers to work from everywhere at any time. The main issue of this paper is to assess the effectiveness of the nomadism in french companies. A survey was conducted during three years on 8 754...
Persistent link: https://www.econbiz.de/10010706459
The internet, as an information-rich ressource has transformed the way firms gather, produce and transmit competitive intelligence (CI). Yet there is little empirical work on the tools that are used in this purpose. This study fills that gap by studying the factors that affect the use of...
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With Internet being used by companies, the concept of virtual company is commonly used to describe the fact that companies rely more and more on IT. The main issue of this paper is to assess the effecti- veness of this concept by an empirical study of 357 french companies. We attempt to...
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