The globalizat ion of markets and new technological innovations exert influence on the development of new models and structures in supply chains. The role of integrated supply chain will strengthen in the future that will init iate a new role in functioning and development of marketing channels....

The paper is focused on market research of private label development in Serbia from 2005 to 2010. Core objective of the paper relates to the comparative analyses of private labels portfolios and strategies between different retail formats. The data used for the research are official statistical...