Ahn, Sung-Man; Yang, Jae-Jang - In: Global business and finance review 29 (2024) 4, pp. 144-157
-stand the effect of such images on familiarity, reputation, and loyalty. Design/methodology/approach: The study data were … significant influence on reputation, and the Star Chef's familiarity had a significant influence on loyalty. Last, the Star Chef …'s reputation had a significant influence on loyalty. Research limitations/implications: This study is the image and reputation were …