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This paper studies a model in which some consumers shop on the basis of price alone, without attention to potential differences in product quality. A firm may offer a low-quality product to exploit these inattentive consumers. In the unique symmetric equilibrium of the model, firms choose prices...
Persistent link: https://www.econbiz.de/10005789438
Persistent link: https://www.econbiz.de/10009579543
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This paper investigates "discount pricing", the common marketing practice whereby a price is listed as a discount from an earlier, or regular, price. We discuss two reasons why a discounted price---as opposed to a merely low price---can make a rational consumer more willing to purchase the item....
Persistent link: https://www.econbiz.de/10015232250
This paper studies a model in which some consumers shop on the basis of price alone, without attention to potential differences in product quality. A firm may offer a low-quality product to exploit these inattentive consumers. In the unique symmetric equilibrium of the model, firms choose prices...
Persistent link: https://www.econbiz.de/10015237622
We investigate the marketing practice of framing a price as a discount from an earlier price. We discuss two reasons why a discounted price---rather than a merely low price---can make a rational consumer more willing to purchase. First, a high initial price can indicate the seller has chosen to...
Persistent link: https://www.econbiz.de/10015254769
This paper investigates discount pricing, the common marketing practice whereby a price is listed as a discount from an earlier, or regular, price.  We discuss two reasons why a discounted price - as opposed to a mearly low price - can make a rational consumer more willing to purchase the...
Persistent link: https://www.econbiz.de/10011004372
The effects of entry on consumer and total welfare are studied in a model of consumer search. Potential entrants differ in quality, with high-quality sellers being more likely to meet consumer needs. Contrary to the standard view in economics that more entry benefits consumers, we find that...
Persistent link: https://www.econbiz.de/10011109297
Retrospective studies of horizontal mergers have focused on their price effects, leaving the important question of how mergers affect product quality largely unanswered. This paper empirically investigates this issue for two recent airline mergers: Delta/Northwest and Continental/United....
Persistent link: https://www.econbiz.de/10011110870
Under continual innovation, greater patent strength expands innovating firms’ profit against imitation, but also shifts profit from current to past innovators. We show how the impact of patents on innovation, as determined by these two opposing effects, varies with industry characteristics....
Persistent link: https://www.econbiz.de/10011258516