Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and Resource Economics Review 37 (2008) 2
As a first effort at modeling nonalcoholic beverage demand in a systemwide framework that includes bottled water, this … article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS … (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory …