establish economically sustainable collaborative marketing groups. We propose a new way to fund the establishment of these … additional support. Furthermore, we propose that the more successful farmers levy themselves to establish and maintain marketing … marketing groups by providing long-term technical assistance as well as social facilitators to develop trust and maintain unity …

suppliers of marketing or value-adding services. The need for these marketing services and costs of supplying these are … reflected in marketing margins or the difference in the prices of the various marketing levels in the chain. This study analyzed …. A few farmers became “disposers,†and a few “disposers†eventually became farmers. Marketing margins were also …

Research on organizational and inter‐organizational trust has become an important field in management and marketing …