prevention. As health is one of the most important terminal values of Hungarian consumers, functional foods are likely to have a …

This research examines how identity-based interventions can improve consumer health. Results of laboratory and field … experiments reveal that associating risky health behaviors with a social identity people do not want to signal can contaminate the … with real-world behaviors, thereby improving the health of populations …

health claims (HC). Despite the existence of a rigorous regulation on the communication of health benefits attributed to … HC efficacy and provide new elements to improve the health benefits regulation. …

relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …

, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … findings suggest that beyond the customer purchase decision, advertising can have important public health outcomes, with …

bars without FOPL and with FOPL on their package. Two of the most discussed FOPL systems in the EU (Nutri-Score and …

relationship proneness. An empirical study in the health field allows us to draw a typology of customers based on their degree of …

people’s health, the quality of service is important for providing better treatment, increasing satisfaction and improving …