The Parma Agribusiness Research & Management Knowledge Network, PARMaKN (PKN in the article) is an innovative public-private partnership, focused on the development of advanced food and agribusiness management research and service activities. PKN was launched in Parma in July 2007 by Societa’...

Amadori is one of three large commercial producers of chickens in Italy and the only commercial producer of free-range chickens. The threat of the avian flu virus poses a challenge to Amadori because of the possibility that authorities may order all birds to be kept indoors. The crux of the case...

The case focuses on the proposed development of the Parma Agrifood Research Management Knowledge Network (PARMa KN). The PARMa KN is intended to be a global network of leading professionals drawn from academia, industry, and the public sector. The proposal is for the group to be funded by the...

Veggies 4U is a young and dynamic family-run greenhouse: Lucy and her husband run the business with the help of a small group of friends and colleagues who serve on the company's Board of Directors. Lucy is preparing a report to the Board to recommend a natural gas supply contract for the next...

Sustainability must be adopted as a key principle in global markets. Numerous studies have been conducted to evaluate the degree of sustainability on a national and local level. However, only little information for single farm assessment is currently available. The present paper introduces a...

Top Agro (TA - not its real name) is a small crop protection start-up operating in the European Union. In a relatively short period of time TA has been able to secure a reasonable profit margin and build a solid niche in the Italian crop protection market. The driving force in their success is...