To safeguard overall sustainability in forest conservation it is necessary to consider ecological, economic, social, and cultural viewpoints simultaneously. However, particularly the sociocultural aspects are difficult to measure and thus often poorly considered. Furthermore, practical...

Customer value is generally defined as a customer's perceived preference for and evaluation of those service attributes, attribute performances, and consequences arising from use that facilitate achieving the customer's goals and purposes in use situations (Woodruff 1997). Our aim is to examine...

The ongoing Forest Biodiversity Programme METSO largely relies on voluntary participation of family forest owners. In the METSO programme, forest owners have the power to decide upon conservation, in contrast to traditional top-down programmes. Forest owners can get advice and information about...