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Negotiating the pursuit of multiple goals often requires making difficult trade-offs between goals. In these situations …, consumers can benefit from using products that help them pursue several goals at the same time. But do consumers always prefer … these multipurpose products? We propose that consumers' incidental mood state alters perceptions of products in a multiple-goals …
Persistent link: https://www.econbiz.de/10010427207
Negotiating the pursuit of multiple goals often requires making difficult trade-offs between goals. In these situations …, consumers can benefit from using products that help them pursue several goals at the same time. But do consumers always prefer … these multipurpose products? We propose that consumers' incidental mood state alters perceptions of products in a multiple-goals …
Persistent link: https://www.econbiz.de/10010425990
Existing research supports two opposing mechanisms through which positive mood might affect cooperation. Some studies have suggested that positive mood produces more altruistic, open and helpful behavior, fostering cooperation. However, there is contrasting research supporting the idea that...
Persistent link: https://www.econbiz.de/10011786980
Existing research supports two opposing mechanisms through which positive mood might affect cooperation. Some studies have suggested that positive mood produces more altruistic, open and helpful behavior, fostering cooperation. However, there is contrasting research supporting the idea that...
Persistent link: https://www.econbiz.de/10011760094
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This article introduces the Emergency Purchasing Situation (EPS) as a distinct buying context. EPSs stem from an unexpected event (unanticipated need or timing of a need), as well as high product importance, which are associated with a short time frame for consumer decision-making. Our...
Persistent link: https://www.econbiz.de/10011126285
A large portfolio of chemicals and products is needed to meet the wide range of performance requirements of the oil and gas industry. The oil and gas industry is under increased scrutiny from regulators, environmental groups, the public, and other stakeholders for use of their chemicals. In...
Persistent link: https://www.econbiz.de/10011030161