components. The general scheme of marketing service to customers of transport services. ….We consider the existing definition of "marketing mix". Based on the differencesbetween them, of the functioning of transport, a … definition of the marketing companiesin the transport. For these companies proposed composition of components and their …

identified as shaping the telecom branding i.e. Network coverage, Value added services and Pricing strategies while in subsequent … quests value added services were emerged as major factor for retaining consumer mindset for telecom branding. Research … especially those who are responsible for segmentation, targeting and positioning their services. Originality/value – Although …

about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …

explains why it is important in international marketing to conduct research into business opportunities at the BOP in … development and testing in international marketing to cater for emerging and growing markets. …