Italian Abstract: L' adozione di Information and Communication Technologies (in seguito ICT) da parte delle piccole e medie imprese (in seguito PMI) italiane rappresenta un tema di grande attualità ed importanza. In particolare, la sua attualità deriva dal fatto che a partire dal 1998 si è...

This paper addresses the need for theoretical development in store atmospherics. An investigation is done on the comprehensiveness of the traditional environmental psychology approach. A model is advanced and a 2x2 typological schema is devised. Key theoretical deductions are made through...

This article aims at exploring whether and how brand extensions are a suitable strategy for branding commodities. The extant literature has focused on line and brand extensions for differentiated products, without providing rewarding results on the use of brand extensions for commodities. The...

The development of socio-economic areas is a critical issue in both the academic and managerial fields. In this paper, places are metaphorically considered as enterprises: they should use marketing strategies because of increasing competition and the need to satisfy their stakeholders and...

In 2010, General Electric launched an investigation into how multi-national corporations (MNCs) were adapting to rural emerging markets. A team of 33 executives and three academics examined models ranging from Toyota's vehicle servicing program in East Africa to Nokia's localized mobile handset...