Similar Search Results

The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more...

DUMITRESCU, Luigi; OPREANA, Alin; VINEREAN, Simona - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 6, pp. 309-318

Persistent link: https://www.econbiz.de/10009650105

THE END-CUSTOMER’S PERCEPTION ABOUT THE ELECTRONIC PRODUCT CODE (EPC) AT A RETAILER

Torre, Consuelo García de la - In: Annals of University of Craiova - Economic Sciences Series 1 (2010) 38, pp. 27-39

The concept involves an active or more likely passive RFID data tag that stores information on the product that can … transparent, since products can be tracked individually. If a product disappears for any reason or is misrouted, the discrepancy … ever before companies have to adapt quickly to the changing environment. Therefore the Electronic Product Code (EPC), which …

Persistent link: https://www.econbiz.de/10009643025

Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -

Enke, Margit; Greschuchna, Larissa - 2005

Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...

Persistent link: https://www.econbiz.de/10010296594

The romanian tourism industry in the enlarged community

GRUESCU, Ramona; NANU, Roxana; EPURE, Danut Tiberius - In: Annals of University of Craiova - Economic Sciences Series 2 (2008) 36, pp. 694-702

Tourism is an economic field for Romania, with a valuable development potential, unexploited yet enough and which can become a source of attraction both for foreign tourists, but this is made difficult by the strong competition from neighbor countries and the extent of issues connected to...

Persistent link: https://www.econbiz.de/10005176870

Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -

Enke, Margit; Greschuchna, Larissa - Fakultät Wirtschaftswissenschaften, Technische … - 2005

Persistent link: https://www.econbiz.de/10009207008

Agrotourism – Modality Devolopment of Rural Environment with Touristic Potential and the Major Accounting Issues

Roxana, Dorobantu Maria; Otilia, Tenovici Cristina - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 260-265

Agrotourism contributes sustainability in agriculture through sustainable better management of natural resources in an ecofriendly system. The farmers believe that agrotourism contributes towards the sustainability of agro-business because: proper planning generates various source of income, it...

Persistent link: https://www.econbiz.de/10010675736

Linking brand and competitive advantage: The mediating effect of positioning and market orientation

Rua, Orlando Manuel Martins Marques de Lima; Santos, … - In: European Research on Management and Business Economics … 28 (2022) 2, pp. 1-10

advantage through differentiation, and (4) positioning has a mediating effect on the relationship between brand and competitive …The purpose of this paper is to analyze the relationship between brand and competitive advantage (through … differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed …

Persistent link: https://www.econbiz.de/10014525688

Dynamiques des Entreprises Agroalimentaires (EAA) du Languedoc-Roussillon : évolutions 1998-2003. Programme de recherche PSDR 2001-2006 financé par l'Inra et la Région Languedoc-Roussillon

Couderc, J.P. (contributor); Couderc, M. (contributor) - Unité Mixte de Recherche Marchés, Organisations, … - 2006

It was the title chosen in January 2004 for the 12 pages of the "Agreste" restitution of the primary results obtained through this second investigation, to the partners and interviewed firms, which was intended to question the evolutions of the regional agro-food sphere over 5 years (1998-2003)....

Persistent link: https://www.econbiz.de/10005040811

VARIABLES OF THE IMAGE OF TOURIST DESTINATION

Olimpia, Ban - In: Annals of Faculty of Economics 2 (2008) 1, pp. 554-559

The image of a destination is more than a distinguishing element; it is a component of the supply and brings more value to it. The image of a destination can be the decisive component, while the other elements re relatively alike (1). The image of a tourist destination is strongly connected to...

Persistent link: https://www.econbiz.de/10008471796

India’s Petroleum Market : The Journey from a Commodity to Brands

Urkude, Ashish Manohar; Attri, Rekha; Pahwa, Manvinder Singh - 2012

Building a strong brand today is incredibly difficult. A strong brand can turn a commoditised, undifferentiated product … into something unique and special. For instance, as soon as you put the brand of Tiffany on a diamond, the value of the … diamond shoots up. It is no longer just a diamond, it is a Tiffany diamond. Similarly, as soon as the McKinsey brand touches a …

Persistent link: https://www.econbiz.de/10014176481