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The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more...
DUMITRESCU, Luigi; OPREANA, Alin; VINEREAN, Simona - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 6, pp. 309-318
Persistent link: https://www.econbiz.de/10009650105
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THE END-CUSTOMER’S PERCEPTION ABOUT THE ELECTRONIC PRODUCT CODE (EPC) AT A RETAILER
Torre, Consuelo García de la - In: Annals of University of Craiova - Economic Sciences Series 1 (2010) 38, pp. 27-39
The concept involves an active or more likely passive RFID data tag that stores information on the product that can … transparent, since products can be tracked individually. If a product disappears for any reason or is misrouted, the discrepancy … ever before companies have to adapt quickly to the changing environment. Therefore the Electronic Product Code (EPC), which …
Persistent link: https://www.econbiz.de/10009643025
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Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
Enke, Margit; Greschuchna, Larissa - 2005
Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...
Persistent link: https://www.econbiz.de/10010296594
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Aufbau von Vertrauen in Dienstleistungsinteraktionen durch Instrumente der Kommunikationspolitik - dargestellt am Beispiel der Beratung kleiner und mittlerer Unternehmen -
Enke, Margit; Greschuchna, Larissa - Fakultät Wirtschaftswissenschaften, Technische … - 2005
Veränderte Marktbedingungen stellen hohe Anforderungen an das Marketing von Dienstleistungsunternehmen. Um langfristig am Markt bestehen zu können, ist es für einen Dienstleistungsanbieter entscheidend, das Vertrauen seiner Kunden zu gewinnen. Aufbauend auf theoretischen Grundlagen werden am...
Persistent link: https://www.econbiz.de/10009207008
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The romanian tourism industry in the enlarged community
GRUESCU, Ramona; NANU, Roxana; EPURE, Danut Tiberius - In: Annals of University of Craiova - Economic Sciences Series 2 (2008) 36, pp. 694-702
Tourism is an economic field for Romania, with a valuable development potential, unexploited yet enough and which can become a source of attraction both for foreign tourists, but this is made difficult by the strong competition from neighbor countries and the extent of issues connected to...
Persistent link: https://www.econbiz.de/10005176870
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Agrotourism – Modality Devolopment of Rural Environment with Touristic Potential and the Major Accounting Issues
Roxana, Dorobantu Maria; Otilia, Tenovici Cristina - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 260-265
Agrotourism contributes sustainability in agriculture through sustainable better management of natural resources in an ecofriendly system. The farmers believe that agrotourism contributes towards the sustainability of agro-business because: proper planning generates various source of income, it...
Persistent link: https://www.econbiz.de/10010675736
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Linking brand and competitive advantage: The mediating effect of positioning and market orientation
Rua, Orlando Manuel Martins Marques de Lima; Santos, … - In: European Research on Management and Business Economics … 28 (2022) 2, pp. 1-10
advantage through differentiation, and (4) positioning has a mediating effect on the relationship between brand and competitive …The purpose of this paper is to analyze the relationship between brand and competitive advantage (through … differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed …
Persistent link: https://www.econbiz.de/10014525688
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A Study of Strategic Orientations, Pakistani Brands and Implications
Zamin Abbas, Dr. Rana - 2011
firm and new product performance. To understand which of three different strategic orientations is more appropriate, when … and why it is so in the context of developing product innovations. To discuss Pakistani brands and develop repositions …
Persistent link: https://www.econbiz.de/10013128155
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Celling the Concept : A Study of Managerial Brand Mindsharing of a Distributed Biobanking Research Infrastructure
Larsson, Anthony - 2019
perceived their brand and the role mindsharing played in light of the organisation's ultimate failure. Specifically, the study … respondents' degree of mindsharing in regards to their perception of the organisational brand. The four stages the branding … process investigated were: Brand Strategic Analysis, Brand Identity, Brand Operationalising, and Post …
Persistent link: https://www.econbiz.de/10012897747
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Linking brand and competitive advantage : the mediating effect of positioning and market orientation
Rua, Orlando Manuel Martins Marques de Lima; Santos, … - In: European research on management and business economics 28 (2022) 2, pp. 1-10
advantage through differentiation, and (4) positioning has a mediating effect on the relationship between brand and competitive …The purpose of this paper is to analyze the relationship between brand and competitive advantage (through … differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed …
Persistent link: https://www.econbiz.de/10013254593