Many communications managers are faced with the challenge of implementing agile structures in their department and their team - not an easy task, because there are many things to consider. A new corporate culture, new processes and tools, new skills and career opportunities as well as other...

More dynamic, faster and more efficient - agility has become one of the most discussed management concepts of our time. But what does being agile mean for corporate communications? The latest issue "Fast and flexible" explains the concept of agility, the role of the communications department and...

This research paper offers insights into the status quo of corporate communications and public relations in Asia and analyzes the political, economic and cultural context in which practicioners operate. As a result of the economic upswing and political opening of Asian nations in the last...

Dynamischer, schneller, effizienter - Agilität ist aktuell eines der am häufigsten diskutierten Management-Konzepte. Doch was bedeutet agil sein für die Unternehmenskommunikation? Die Ausgabe "Fast and flexible" erklärt das Konzept von Agilität, welche Rolle die Kommunikationsabteilung...

Viele Kommunikationsmanager stehen vor der Herausfoderung, agile Strukturen zu implementieren und ihr Team agiler zu gestalten - keine leichte Aufgabe, denn es gilt vieles zu beachten. Es bedarf einer neuen Unternehmenskultur, neuer Prozesse und Tools, neuer Kompetenzen und...

Der vorliegende Forschungsbericht liefert empirische Erkenntnisse darüber, welche Wahrnehmung von Unternehmenskommunikation beim Top-Management einerseits und bei Kommunikationsverantwortlichen andererseits vorherrschen. Gemeinsamkeiten und Unterschiede werden identifiziert und diskutiert....

Der vorliegende Forschungsbericht ist ein Grundstein für das junge Forschungsfeld "Führung im Kommunikationsmanagement". Im Mittelpunkt steht eine Zusammenfassung der ersten internationalen Studie zu dem Thema mit über 4.000 Befragten aus 23 Ländern. Dabei geht es insbesondere um den...

The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones? A research team from Leipzig University...

Virtualization is one of the big buzzwords in communications. When formats are moved from real-world settings to online environments a variety of challenges emerge - especially when it comes to confidential interactions and personal relationships with key stakeholders. A research team at Leipzig...

In recent months, the world has changed faster than ever. It's not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University of...