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Digital advertising in the age of generative AI
Baek, Tae Hyun
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 249-251
Persistent link: https://www.econbiz.de/10014454748
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
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Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
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pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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