Background: Experimental designs constitute a vital component of all Stated Choice (aka discrete choice experiment) studies. However, there exists limited empirical evaluation of the statistical benefits of Stated Choice (SC) experimental designs that employ non-zero prior estimates in...

The inclusion of attitudinal indicator variables within discrete choice models is now common practice. Typically, this involves the estimation of multiple indicator multiple cause (MIMIC) type models which are used to construct latent attitudinal variables that are then employed as independent...