factors of employer branding, with reference both to potential and to actual employees, as strictly connected with corporate … brand strategy. The innovative aspect of the research is that employees become themselves possible resources, in function of …

employees of the organization should feel motivated in the organization to give a positive image of the organization. Employer … branding is thus defined as a targeted, long-term strategy to manage the awareness and perceptions of job seekers, employees …, potential employees and related stakeholders with regards to a particular firm". Employer Branding can be performed internally …

perception of employees about their employers. The sample was taken from two companies, namely, Taj Group of Hotels and E&Y. The … sample size was of 60 respondents including the employees of top level, middle level, and junior level management. The tests … order to create a good Employer Brand image which would help them to retain their employees and enhance motivation level …

maturity of human resources management implies a shift from traditional paradigm on workplace towards engagement, learning and … development of employees and search for talent. This paper focuses on identifying the major trends and strategies concerning … talent management programs and development of digital skills for employees and managers. The study reveals that in an open …

In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In … in Pakistan. Thus, SMEs in Pakistan are not able to operate at full capacity due to lack of talented workforce. Past … recruitment. This study has examined the effect of employer branding on organizational identification, personal organization …

person–job fit. The sample of the research was the employees’ sample of 406 people. The research instrument was … attractiveness and person–job fit accounted for 40.3 percent of variance in intention to stay of employees …