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Motivated by several practical selling scenarios that require previous purchases to unlock future options, we consider a multi-stage assortment optimization problem, where the seller makes sequential assortment decisions with commitment, and the customer makes sequential choices to maximize her...
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With increasing availability of consumer data and rapid advancement and applications of technologies, online retailers are gaining better knowledge of shopping behavior and preferences of their customers. Thus more and more retailers are providing customized product assortment to better match...
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The role of assortment planning and pricing in shaping sales and profits of retailers is well documented and studied in monopolistic settings. However, such a role remains relatively unexplored in competitive environments. In this paper, we study equilibrium behavior of competing retailers in...
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Although assortment optimization has been extensively studied, not much is known about how it is affected by advertising. In this paper, we address this gap by considering a novel joint advertising and assortment optimization problem. To capture the effect of advertising in the context of...
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In this paper, we take a first step toward exploring empirically the product assortment strategies of oligopolistic firms. Our starting point is a discrete-choice demand model for differentiated products. We incorporate the demand model into an equilibrium supply model, in which firms compete by...
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