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The role of assortment planning and pricing in shaping sales and profits of retailers is well documented and studied in monopolistic settings. However, such a role remains relatively unexplored in competitive environments. In this paper, we study equilibrium behavior of competing retailers in...
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With increasing availability of consumer data and rapid advancement and applications of technologies, online retailers are gaining better knowledge of shopping behavior and preferences of their customers. Thus more and more retailers are providing customized product assortment to better match...
Persistent link: https://www.econbiz.de/10012842523
Although assortment optimization has been extensively studied, not much is known about how it is affected by advertising. In this paper, we address this gap by considering a novel joint advertising and assortment optimization problem. To capture the effect of advertising in the context of...
Persistent link: https://www.econbiz.de/10014087595
In this paper, we introduce the Multi-Purchase Multinomial Logit choice model, which extends the random utility maximization framework of the classical Multinomial Logit model to a multiple-purchase setting. In this model, customers sample random utilities for each offered product as in the...
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scalable assortment optimization method that allows for theory-based substitution patterns, and that optimizes real-life, large …
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Analyzing a sequential bargaining framework with one retailer and two suppliers of substitutable goods, we show that slotting fees may emerge as a result of a rent-shifting mechanism when consumer shopping costs are taken into account. If consumers economize on their shopping costs by bundling...
Persistent link: https://www.econbiz.de/10014193441