Cette étude vise à explorer les paradoxes existants dans l’offre durable de produits alimentaires et, les comportements adoptés par les consommateurs percevant ces paradoxes. Le modèle théorique retenu est celui de Mick et Fournier (1998), initialement construit pour étudier les...

This study offers new insights into the sustainable wine market by exploring consumers' perceptions of product attributes for six categories of wine that have characteristics of sustainability and one conventional wine. The study investigates product-attribute associations that French and...

This study offers new insights into the sustainable wine market by exploring consumers' perceptions of product attributes for six categories of wine that have characteristics of sustainability and one conventional wine. The study investigates product-attribute associations that French and...

In this study we have attempted, in collaboration with an agrifood company, to compare and contrast the responses of consumers and professionals to the same set of situations raising ethical questions, in order to highlight the differences and the similarities of viewpoint between these two...

In this paper we attempt to compare the responses of consumers and professionals to questions related to organic food retailing, in order to highlight the differences and the similarities of viewpoints between them and to understand the links between consumer perception of organic food and the...

The concept of origin-linked product is familiar to Vietnamese urban consumers: in a survey conducted in 2005,Vietnamese urban consumers were able to quote 265 Vietnamese origin- linked products, mainly fresh ones (fruits and vegetables). These products are valued for their sanitary quality and...

Despite their intuitive appeal, food miles are a complex issue. We show that this a priori simple concept is still fuzzy and difficult to make operational. Its apparent simplicity can occult several difficult tradeoffs and pitfalls. Food miles can also be used for strategic purposes, resulting...

The purpose of this paper is to investigate whether organic foods are used to signal and build status. Bourdieu’s (1979; 1994) approach and symbolic interactionism (Goffman, 1951; Solomon, 1983) are used to frame the causes and consequences of status value and to highlight the marketing...

Derrière une idée apparemment simple et séduisante, les kilomètres alimentaires sont au centre de questions complexes aux enjeux multiples. Nous mettons en évidence qu’au delà des promesses, les difficultés liées à l’opérationnalisation d’un tel concept sont considérables et...