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reconfiguration of drug delivery systems wherein new products are being developed for administering pharmaceuticals inside the body … pharmaceuticals. It is expected that this technology will bring new solutions to address fundamental global health problems. However …
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We analyse how a patent-holding pharmaceutical firm may strategically use advertising of existing drugs to affect R … advertising, we show that such overinvestment incentives are always present, and that more generous patent protection implies that … a larger share of the patent rent is spent on marketing, relative to R&D …
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This study analyses 1400 research projects of the top 20 R&D-spending pharmaceuticals to identify the determinants of …
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