The main objective of this study is to examine the role of relationship market dimensions namely bonding and communication on the customer loyalty among Thai university graduates. In addition to that the study has examined the mediating role of customer satisfaction in the relationship between...

This paper presents a study of the factors influencing the customer loyalty in a case of Thai Airways. The customer loyalty is an essential element for a company to survive from the furious competition among its competitors. For a airline company such as Thai Airways, enhancing the customer...

This study examines Singapore's national media blueprint and industry stakeholders' coping strategies in response to multi-screen TV development. The findings show Singapore muti-screen TV development is still at a nascent stage after launching Media Fushion and FutureTV plans in mid 2009. The...