.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … multi-mediating impact of green advertising and green buying on ethics and green satisfaction (H14) and spirituality and … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …

' attitudes. Promotion of products through celebrities is a trendy advertising practice around the world. The present study judged … the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …

This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal … test for the fitness of the proposed model.The fi ndings from the study revealed that two out of four advertising appeals … marketers, especially those in women's fashion industry in Malaysia, in creating eff ective advertising campaign to promote …

This study investigates advertising effectiveness of creative TV advertisements (Ads) for high involvement products …

awareness through targeted advertising. …

advertising on consumer decision-making style and purchase intention. A conceptual framework showing linkages among variables …) influences purchase decisions. It was also found that customers' responses towards emotional advertising and the attitude that … the degree of influence on each consumer's decision-making style through emotional advertising. It is also necessary to …