Generation Y (Gen Y) consumers in Bulgaria. Also called millenials and born between the mid-1970s and late 1990s, this generation … on a written survey of a sample consisting of 367 high school and university students in Bulgaria. The most important … convenience and better pricing, and their favorite category of internet purchases is "Apparel and Accessories." Bulgarian …

students enrolled in universities in Croatia and Bulgaria. Understanding the similarities and differences among millenials in …Internet usage and commerce are growing significantly around the world, and Generation Y consumers, the first … generation to grow up with the Internet, have turned into young adults. As part of this generation, university students represent …

convenience sample of 202 respondents from Croatia. Significant differences in subscription model acceptance were observed across … model adoption in Croatia, although studies in other countries have indicated otherwise. This study also examined four …

research conducted in Poland, Croatia and Serbia where 454 young non-randomly selected respondents answered online survey …

avoidance; but, if online firms remit taxes, online sales may put upward pressure on tax rates because internet sales help … enforce destination-based taxes. I find that higher internet penetration generally results in lower municipal tax rates, but … standard deviation increase in internet penetration lowers local sales taxes in large municipalities by 0.15 percentage points …

In the 21st century, the growth of internet has gained a special attention of researchers, academicians and …, third-party assurance seal and financial risk on online consumer trust with the moderating influence of internet experience … recognition on online consumer trust and also internet experience, moderates the link between financial risk and the online …