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Processing fluency of product...
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The art of slowness : slow motion enhances consumer evaluations by increasing processing fluency
Stuppy, Anika
;
Landwehr, Jan Rüdiger
;
McGraw, A. Peter
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10014584186
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2
How expressing one's likes and dislikes affects enjoyment : a replication
Wittich, Julia Sophia
;
Landwehr, Jan Rüdiger
;
Wentzel, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 343-349
Persistent link: https://www.econbiz.de/10014333986
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3
The faster, the better? : the impact of short delivery times on product returns in online retailing
Masuch, Simon
;
Landwehr, Jan Rüdiger
;
Flath, Christoph
; …
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 475-485
Persistent link: https://www.econbiz.de/10015065367
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