The exponential rate of technological change, determines a complex and challenging operational context for the Romanian SMEs. The primary aim of this research was to identify the critical factors for the adoption of mobile data technologies MDT in Romanian SMEs

The use of mobile phones in poverty reduction and development has ignited much interest over the past decade. To take advantage of the rapid expansion of mobile phones in developing countries, businesses, government agencies and non-governmental organisations are increasingly turning their...

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the objective of this study a convenient sample of 247...

This empirical investigation aims to determine the factors leading to the adaptation of Taxi Hailing Mobile Apps among Malaysian consumers using the theory of Venkatesh et al. (2003) user theory of acceptance and use of technology (UTAUT). The adopted framework has four independent variables...