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A liberating-engagement theory of consumer fun
Oh, Travis Tae; Pham, Michel T. - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
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When do consumers indulge in luxury? : emotional certainty signals when to indulge to regulate affect
Espinoza Petersen, Francine - 2012
that when an emotion is associated with the appraisal of uncertainty (certainty), consumers infer that their affective …
Persistent link: https://www.econbiz.de/10009742116
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Viral marketing for cultural product : the role of emotion and cultural awareness to influence purchasing intention
Satrio, Danang; Priyanto, Sony Heru; Nugraha, Albert K.N.A. - In: Montenegrin journal of economics 16 (2020) 2, pp. 77-91
Persistent link: https://www.econbiz.de/10012265240
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Investigation influence of store type on emotional state of consumer in the urban purchase
Halkin, Andrii; Bliumska-Danko, Kseniia; Smihunova, Olena; … - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 7-22
The shopping service of the store plays an important role in shaping the opinions of custom-ers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large...
Persistent link: https://www.econbiz.de/10012024174
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Judgements and decision making in consumer behavior : the use of psychophysiological measures to investigate emotions and cognitive responses
Miricǎ, Cǎtǎlina Oana - In: Economics, management and financial markets 13 (2018) 4, pp. 39-44
Persistent link: https://www.econbiz.de/10012028181
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin; Gu, Yangjie; Pham, Michel T. - 2017
Although choosing from large assortments has often been found to be demotivating, a robust finding in the marketing literature is that consumers generally prefer larger product assortments. Standard explanations for this preference for larger assortments have focused on reason-based...
Persistent link: https://www.econbiz.de/10011951317
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Emotions and behavior regulation in decision dilemmas
Gómez-Miñambres, Joaquin; Schniter, Eric - In: Games 8 (2017) 2, pp. 1-12
We introduce a dynamic model of emotional behavior regulation that can generalize to a wide range of decision dilemmas. Dilemmas are characterized by availability of mutually exclusive goals that a decision maker is dually motivated to pursue. In our model, previous goal pursuant decisions...
Persistent link: https://www.econbiz.de/10011708855
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Inducing cooperation with emotion - who is affected?
Gärtner, Manja; Tinghög, Gustav; Västfjäll, Daniel - 2020
mode or were induced to rely either on emotion or reason. Cooperation was measured across a series of commonly used and … individuals who otherwise rely primarily on reason, but not among individuals who already rely primarily on emotion. These … findings suggest that individuals integrate their traits with emotion-based states by substituting their trait rather than …
Persistent link: https://www.econbiz.de/10012237149