Narrow search
Showing 1 - 10 of 26,967
Cover Image
Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani - In: Journal of innovations in digital marketing 2 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Cover Image
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan; Ghouth, Alaa - In: Journal of management research 10 (2018) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Cover Image
Do followers matter? : quantitative success factors of sale enhancing product review blogs
Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018
When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...
Persistent link: https://www.econbiz.de/10013258706
Cover Image
The impact of social media peer communication on customer behaviour : evidence from Romania
Anastasiei, Bogdan; Dospinescu, Nicoleta; Dospinescu, … - In: Argumenta oeconomica 48 (2022) 1, pp. 247-264
Persistent link: https://www.econbiz.de/10013366097
Cover Image
Do customers want to communicate with insurers on social media? : An investigation of the Swiss market
Pugnetti, Carlo; Becker, Johannes; Zani, Cristian - In: International Journal of Financial Studies : open … 10 (2022) 4, pp. 1-14
Social media usage has grown rapidly in recent years, and with it companies' interest in interacting with their customers on these platforms. It is, however, not yet clear whether customers welcome more intense relationships on social media and what drives this acceptance in more detail. Our...
Persistent link: https://www.econbiz.de/10013473128
Cover Image
Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal - In: Expert journal of marketing 7 (2019) 2, pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
Cover Image
Impact of interactivity of electronic word of mouth systems and website quality on customer e-loyalty
Khan, Mubbsher Munawar; Hashmi, Hammad Bin Azam - In: Pakistan journal of commerce and social sciences 10 (2016) 3, pp. 486-504
In this study, we aim to identify the impact of interactivity of electronic word of mouth (EWOM) systems on customer e … the help of EWOM systems. We have also tried to identify the impact of website quality on customer e-loyalty. An empirical … (SEM) is employed to analyze the key relationships. Findings show that interactivity of EWOM systems has a positive …
Persistent link: https://www.econbiz.de/10011929373
Cover Image
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara; Marciniak, Ruth; Carey, Lindsey Drylie - In: Journal of international marketing 31 (2023) 1, pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Cover Image
Customer Engagement with 7P’s of Marketing in Online Platform
Praveen M, Rahul - 2020
Customer engagement is vital in creating great customer experience that builds loyalty and long-term relationships with the firms. This paper provides the integrative framework of customer engagement with the 7P’s of marketing. The present study provides insights on various factors that are...
Persistent link: https://www.econbiz.de/10014101540
Cover Image
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle; Zickute, Ineta; Salkevicius, Justas - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 191-214). 2023
Persistent link: https://www.econbiz.de/10013548119