PurposeThis article explores the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event...

Acquiring a good reputation and being able to convey to an audience the good image of a company or a destination is a vital issue in today’s virtual world. The quality of what is transmitted and the influence of social networks through which the promotional or marketing messages are spread are...