product innovation (PDI), process innovation (PCI), organizational learning capability (OLC). However, literature indicated …

Although numerous studies explore innovation, most of them focus on technological innovations. It is currently … difficult to focus exclusively on products and processes when discussing innovation because new ideas can transform any part of … an organization’s value chain. Indeed, marketing innovation is essential for small and medium firms and its study is …

The increasing openness of economies and the phenomenon of globalization has led to know-how and innovation becoming … innovative means that the construction of innovation is channeled through the social sphere, attributing an increasingly … generation of innovation at the firm levels. Internationalization and interaction for SMEs represent action strategies in an …

Strengthening innovation capacity of European small and medium enterprises (SMEs) by means of their participation in … the Sixth (FP6-SME) and Seventh (FP7-SME) Framework Programmes was an important objective of the European Union policies … fostered by the European Union represent a great opportunity, particularly for firms located in southern Italy – the marginal …

of literature has been recognized. Innovation in the service sector is characterized by distinctive features, and … literature on product innovation cannot be applied verbatim. Several studies have recognized the importance of Market Orientation … to support product innovation while less attention has been paid by the service industry. In addition, previous studies …