Uncovering customer insights (CI) is indispensable for contemporary marketing strategies. The widespread availability of user-generated content (UGC) presents a unique opportunity for firms to gain a nuanced understanding of their customers. However, the size and complexity of UGC datasets pose...

La multiplication de nouveaux canaux de distribution, définis comme les interfaces entre les clients et l’entreprise, constitue une orientation stratégique majeure des en treprises de services. La banque de détail, en particulier, est fortement concernée par cette évolution puisque, en...

This paper aims at showing marketing and organizational impacts of the diversification of distribution channels, i.e. interfaces between distributor and consumer, on the service encounter between customers and a service firm in retail banking. Interactions between branches, the outgoing...

L’évolution des Technologies de l’Information et des Communications (TIC) et leur intégration dans les services rendus par les prestataires de services logistiques (PSL) ont entraîné une réduction des coûts, et encouragé une meilleure communication entre les PSL et leurs clients au...

La multiplication de nouveaux canaux de distribution, définis comme les interfaces entre les clients et l’entreprise, constitue une orientation stratégique majeure des en treprises de services. La banque de détail, en particulier, est fortement concernée par cette évolution puisque, en...

The evolution of information and communications technologies (ICT) and their integration within logistical provider services have brought costs cuts and led to a better communication between these providers and theirs customers within a supply chain. ICTs have also had great consequences on the...

This paper aims at showing marketing and organizational impacts of the diversification of distribution channels, i.e. interfaces between distributor and consumer, on the service encounter between customers and a service firm in retail banking. Interactions between branches, the outgoing...