involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents … research are: a) involvement of multiple senses in the consumer-brand relationship has a positive effect on brand perception; b … on brand perception; and c) the higher intensity of sensory involvement in the consumer-brand relationship does not have …

well-established brand-perception measures such as brand personality and brand equity, and suggest various applications for …Understanding how consumers perceive brands is at the core of effective brand management. In this paper, we present the … Brand Visual Elicitation Platform (B-VEP), an electronic tool we developed that allows consumers to create online collages …

evoked potential for brand perception analysis, particularly for brand associations. Traditionally, N400 has been used as a … non-marketing contexts, respectively. In the main experimental condition, congruent and incongruent brand associations … (nouns) presented before brand names were selected from real marketing campaigns building brand communities. In the control …