Dieser Bericht beschreibt die Weiterentwicklung eines Messinstruments zur Erhebung zentraler Kenngrößen des Umweltbewusstseins. Nach inhaltlichen und methodischen Prinzipien wurde ein bestehendes Instrument mit dem Ziel weiterentwickelt, ein kompaktes, reliables und valides Messinstrument für...

There is a dynamic stream of research, which examines why and how employees contribute and respond to corporate social responsibility (CSR). Building on these micro-CSR findings, this article makes a contribution to a better understanding of employee engagement in CSR by considering its...

TV riskiert, von Facebook als Werbemedium abgelöst zu werden. Video spielt in Multi-Channel-Kampagnen eine tragende Rolle. Audiovisuelles Storytelling zahlt sich aus. Und Digital-out-of-Home hat das Potenzial zum Alleskönner. Bewegtbild dürfte der grosse Gewinner der nächsten Jahre sein –...

Live Communication gewinnt stark an Bedeutung – dank Erlebnis- streben der Kunden und Digitalisierung. Das Live-Erlebnis muss integriert kommuniziert werden, um seine Wirksamkeit vollumfänglich zu entfalten. Die internen Marketingstrukturen eines Unternehmens müssen entsprechend ausgerichtet...

Progression towards more sustainable consumption patterns is a key challenge of the 21st century. Higher education plays a crucial role in this in as much as it significantly contributes to building the capacity of future generations to deal with real-world problems of unsustainable consumption....

From a perspective of educational research, the growing wealth of materials and initiatives in the field of sustainable consumer education is entirely welcome. However, this is contrasted by a lack of empirical evidence regarding the extent and quality of consumer education in schools and how...

Problem Statement: Patterns of consumption are considered as a main driver of unsustainable development. In the debate, education and educational organizations are unisonous considered as a key player to contribute to a more sustainable socialization of young consumers. Both schools and...

Sustainability entrepreneurs act based on expectations about how products will be received by consumers, in which directions markets and demand will develop, or which business models and innovations will prevail. Through their action-guiding function, expectations play an important role in how...