In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced … introduce a model of the market for advertising on news media outlets whereby news outlets are modeled as competing two … equilibrium outcomes in the advertising market. One consequence is that multi-homing on the part of advertisers is heterogeneous …

It is a well-researched fact that TV advertising is the most effective form of advertising; but this fact is now met … due importance. The objective of this study is to compare the effectiveness of radio, print and web advertising over and … above TV advertising. The findings of this study shed some light on the potential of the internet and radio as medium of …

subscriptions. However, empirical findings on the effectiveness of advertising messages in increasing people’s willingness to pay … (N = 815) to investigate the effects of different advertising messages on people’s willingness to pay for online news …

theory of harm to define the audiovisual advertising ecosystem. Our investigation into the dynamics of this ecosystem and …

respective platforms. The intended promise was to make the process of political advertising less of a 'black box' and render … spend, reach and targeting behaviour, key issues for online political advertising. Based on these findings and the …

advertising. Between 2006 and 2010, the industry lost approximately 51% in print advertising revenues. The concomitant increase in … the less rewarding online advertising has been unable to make up for this loss. As a result, in 2010, for every $1 … increase in online advertising, newspapers lost $7 in print advertising. A prevalent concern is that online newspaper …