Employer branding is a relatively new discipline in which the organization creates a unique, positive and recognizable position as an attractive workplace among present and future employees' (Seldorf, 2008). According to Seldorf, ‘employer branding can be seen as a melting pot of HR (employer)...

Organizations are rapidly realizing the need to create strong employer brands to draw in and keep top talent in today's fiercely competitive business environment. Along with the emphasis on hiring and retaining talent, there is a growing understanding that employees may function as useful brand...

Being a part of an organization with a great work culture is very important for today's job seeker. Most of them will look at your company's social profiles and review of the organization before applying. So, it's also important that employees of the organization should feel motivated in the...

In this paper we analyzed an online community based on a mailing list that was created as an internal marketing tool for launching a new network service. We focused on the change in communication over time among dispersed Sales representatives and the employees in a centralized Service...

Aufgrund des demografischen Wandels stehen Arbeitgeber vor neuen Herausforderungen bei der Anwerbung von Fach- und Führungskräften. Employer Branding dient dabei der Differenzierung des Arbeitgebers, der Präferenzbildung des Bewerbers und der Emotionalisierung der Wahlentscheidung....