Social broadcasting networks like Twitter in the U.S. and “Weibo” in China are transforming the way online word-of-mouth is disseminated and consumed in our society. We investigate whether and how Twitter WOM affects movie sales using publicly available Twitter data and common text mining...

Social broadcasting networks such as Twitter in the U.S. and Weibo in China are transforming the way online word-of-mouth (WOM) is disseminated and consumed in the digital age. We investigate whether and how Twitter WOM affects movie sales by estimating a dynamic panel data model using publicly...

among consumers and between consumers and brands. Social media users can now interact with brands directly through Facebook and Twitter. These new features make social media a very distinctive class of online WOM. In this paper, we formulate a random coefficient discrete choice model of consumer...

This study examines the causal effect of a change in administration of the New York State milk price gouging law on retail milk prices. Specifically, we focus on the November 2008 shift from a threshold pricing policy that consisted of monthly announced prices to a fixed margin policy. Using a...

This paper examines the impact of consumer learning behavior on the rising bottled water consumption. Consumers are assumed with initial prior beliefs about the distribution of health effect of beverages and update their beliefs using health information in a Baysian manner. We find that the...

This article estimates the impact of social media exposure on consumer valuation of product characteristics. We apply the Berry, Levinsohn and Pakes (1995) model of market equilibrium to sales data for 18 carbonated soft drink brands sold in 12 cities over 17 months (June 2011 to October 2012)...

This study examines the effects of television advertising on consumer demand for carbonated soft drinks using a random coefficients logit model (BLP) with household and advertising data from seven U.S. cities over a three year period. We find that advertising decreases the price elasticity of...