Although the concept of frugal innovation is gaining popularity in both practitioner and academic discourse, there is no theoretically embedded definition and there exist few if any conceptual models to base future research on. We fulfil both gaps by analyzing the concept of ‘frugality' and...

There is growing interest among both private and public sectors to serve the underserved in emerging or developing countries leading to, what we call the market for frugal innovation. This paper is divided into two parts. First, we discuss the rhetoric surrounding frugal innovation and attempt...