The study addresses the need for assessment of football clubs through a single integrating index, representative for the industry. The research goals target the aggregating of a set of relevant sport, economic and social variables in a composite index with statistical relevance. To this effect,...

Social media is likely the marketing and communication channel which grew fastest from "unique and modern" to "mandatory". Presented as a solution for the future, usage of media channels has already become a key part of any brand promoting campaign or business expansion effort. And football...