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STUDY ON RETAIL BRAND AWARENESS IN RETAIL
Cristian, Dabija Dan; Nicoleta, Abrudan Ioana - In: Annals of Faculty of Economics 1 (2011) 2, pp. 742-748
Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators...
Persistent link: https://www.econbiz.de/10009650872
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L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
Mérigot, Philippe - Université Paris-Dauphine (Paris IX) - 2010
transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …
Persistent link: https://www.econbiz.de/10010705827
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The Sponsorship Effect: Do Sport Sponsorship Announcements Impact the Firm Value of Sponsoring Firms?
Reiser, Matthias; Breuer, Christoph; Wicker, Pamela - In: International Journal of Sport Finance 7 (2012) 3, pp. 232-248
This study analyzes the effect of sponsorship announcements on the firm value of sponsoring firms by investigating whether sponsorship announcements have an influence on abnormal returns on share prices. As previous research has neglected sponsorships from different regions and the comparison of...
Persistent link: https://www.econbiz.de/10010561866
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Job search with bidder memories
Carrillo-Tudela, Carlos; Menzio, Guido; Smith, Eric - 2009
This paper revisits the no-recall assumption in job search models with take-it-or-leave-it offers. Workers who can … recall previously encountered potential employers in order to engage them in Bertrand bidding have a distinct advantage over …
Persistent link: https://www.econbiz.de/10010292335
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The recall and new job search of laid-off workers: A bivariate proportional hazard model with unobserved heterogeneity
Fallick, Bruce; Ryu, Keunkwan - 2003
new jobs. Workers' chances for recall should influence their job search strategies, so the rates of exit from unemployment … relationship between the recall and new job hazard rates. We look for evidence in the PSID by estimating a semi …-parametric competing risks model with explicitly related hazards. We find only a small negative behavioral relationship between recall and …
Persistent link: https://www.econbiz.de/10010332407
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Job search with bidder memories
Carrillo-Tudela, Carlos; Menzio, Guido; Smith, Eric - 2009
This paper revisits the no-recall assumption in job search models with take-it-or-leave-it offers. Workers who can … recall previously encountered potential employers in order to engage them in Bertrand bidding have a distinct advantage over …
Persistent link: https://www.econbiz.de/10010269602
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Re-constructing childhood health histories
Smith, James P. - 2009
This paper provides evidence about the quality of retrospective childhood health histories given to respondents in the HRS and the PSID. Even though information on early life health events is critical, there is legitimate skepticism about the ability of older respondents to remember specific...
Persistent link: https://www.econbiz.de/10010271232
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Takata: International configuration and coordination of a Japanese automotive supplier
Schmid, Stefan; Roedder, Felix - 2019
Persistent link: https://www.econbiz.de/10014565918
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The Unemployed with Jobs and without Jobs
Hall, Robert E.; Kudlyak, Marianna - 2022
Potential workers are classified as unemployed if they seek work but are not working. The unemployed population contains two groups—those with jobs and those without jobs. Those with jobs are on furlough or temporary layoff. This group expanded tremendously in April 2020, at the trough of the...
Persistent link: https://www.econbiz.de/10013177777
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Older and more personal: Stronger links between brand‐name recall and brand‐related autobiographical memories in older consumers
Thoma, Dieter; Wechsler, Julia - In: Psychology & Marketing 38 (2021) 9, pp. 1384-1392
Successful recall of brand names often determines consumer decisions. Yet, unaided recall fails increasingly as adult … study, therefore, explores how cognitive aging affects the links between the recall of brand names from semantic memory and …
Persistent link: https://www.econbiz.de/10012619012