This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...

This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...

Esta investigación trata de examinar si las empresas con distinto nivel de intensidad exportadora se diferencian respecto de los elementos competitivos que sustentan su competitividad en el mercado exterior, así como respecto de las estrategias de marketing que implementan en su actividad...

El presente trabajo se encuadra dentro del análisis de la competitividad del sector agroalimentario español. Se analizan los cambios y tendencias en la distribución comercial, considerando tanto los factores del entorno europeo como la propia realidad nacional. Cada una de las etapas de la...

The relevance of innovation as source of competitive advantage is clearly justified in the literature (Adner and Kapoor, 2010; Song and Thieme, 2009). In particular, knowledge, as well as all items related to organizational learning, represents a main factor contributing to the innovation success...