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The level of cognitive distance determines how detailed objects, persons or events are mentally construed. The higher the level of cognitive distance between two individuals, the lower the level of detail in mental representation of each other. In product development, a detailed conception of...
Persistent link: https://www.econbiz.de/10011282457
The level of cognitive distance determines how detailed objects, persons or events are mentally construed. The higher the level of cognitive distance between two individuals, the lower the level of detail in mental representation of each other. In product development, a detailed conception of...
Persistent link: https://www.econbiz.de/10011280013
Unternehmen, die Produkte der nächsten Generation entwickeln, stehen oft vor folgendem Problem: Orientieren sie ihre Entwicklung zu stark an den heutigen Kunden und Anwendern, resultieren oft nur kleine Innovationen ("inkrementale Innovation"). Lösen Sie sich hingegen von diesen Anwendern,...
Persistent link: https://www.econbiz.de/10009424494
"Strong market orientation is essential for innovation success!" Although both academics and market research practitioners would generally accept this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what is currently...
Persistent link: https://www.econbiz.de/10009424510
User innovation contributes significantly to societal advancement, particularly in developing novel products and services, offering substantial financial potential, and fostering the common good. This is particularly evident in medical science, where it addresses diverse needs and is often...
Persistent link: https://www.econbiz.de/10014438365
Securing access to “lead markets” is generally regarded as a key driver for the increasing globalization of innovation since these are considered to be “early indicators” for emerging customer needs. Such markets, therefore, offer a good chance of uncertainty reduction for in the...
Persistent link: https://www.econbiz.de/10009138578
With this paper we aim to contribute to the discussion about the difficulties that occur when trading technicalknowledge and particularly patents. Currently one can observe that markets for technology have been sizablegrowing, transaction obstacles are still immanent and technology market...
Persistent link: https://www.econbiz.de/10009138580
Traditionally the protection of intellectual property is regarded as a pre-condition for value capture. The rise of open source (OS) software and OStangible products, so-called open design, has challenged this understand-ing. Openness is often regarded as a dichotomous variable (open-source...
Persistent link: https://www.econbiz.de/10009138581
The deeply rooted changes in the structure of the Japanese population raise a number of critical questions that companies need to address. Demographic change is already influencing human resource management, marketing and sales in many companies today. This trend is likely to continue.Although...
Persistent link: https://www.econbiz.de/10009418728
Companies are starting to recognize the need to build a virtual community. They want to achieve a brought range of goals but face different, more demanding requirements when building a virtual community than do other providers. To give companies a guideline on how to establish their own virtual...
Persistent link: https://www.econbiz.de/10010308055