Changes in relationships are due to human actions. We assume that these human actions are functions of perceptions of a focal individual, but also the perceptions of other individuals who are part of the organizational and social environment. We hypothesize that perceptions based trust and...

This paper is aiming to suggest some opportunities the marketing could offer for the improvement of the performances of the banking institutions. Our research points out that the banks should practice relationship marketing rather than transaction marketing. With that end in view we have worked...

Changes in relationships are due to human actions. We assume that these human actions are functions of perceptions of a focal individual, but also the perceptions of other individuals who are part of the organizational and social environment. We hypothesize that perceptions based trust and...

Gegenstand dieser Studie ist der Umgang mittelständischer Unternehmen mit vermehrt aufkommenden disruptiven Entwicklungen. Die Mehrheit der Unternehmen sieht das eigene Geschäftsmodell gut für die Zukunft gerüstet. Dieses wird jedoch erst dann kritisch hinterfragt, wenn Probleme bereits...

The article reveals the essence of the studied problems of economic security of a strategic alliance. It proves expediency of its study in the context of interaction theories (micro-level theory of G. C. Homans, macro-level theory of P. M. Blau, interdependence theory of J. Thibaut and H....

Раскрыто содержание исследуемой проблематики экономической безопасности стратегического альянса. Доказана целесообразность ее изучения в контексте теорий...