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Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising

Martín-Santana, Josefa D.; Muela-Molina, Clara; … - In: BRQ Business Research Quarterly 18 (2015) 3, pp. 143-160

The aim of this study is to analyze how certain voice features of radio spokespersons and background music influence the advertising effectiveness of a radio spot from the cognitive, affective and conative perspectives. We used a 2×2×2×2 experimental design in 16 different radio programs in...

Persistent link: https://www.econbiz.de/10012118388

How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?

Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: European Journal of Management and Business Economics … 26 (2017) 2, pp. 238-251

Persistent link: https://www.econbiz.de/10011946136

Blood donation barriers : how does donor profile affect them?

Romero-Domínguez, Laura; Martín-Santana, Josefa D.; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 247-264

Persistent link: https://www.econbiz.de/10013268065

A social capital approach of market orientation in public non-profit organizations : the case of blood transfusion centers in Spain

Déniz-Déniz, María de la Cruz; Martín-Santana, Josefa D. - In: Journal of philanthropy and marketing 28 (2023) 3, pp. 1-19

Persistent link: https://www.econbiz.de/10014318581

The influence of service quality and anticipated emotions on donor loyalty : an empirical analysis in blood centres in Spain

Martín-Santana, Josefa D.; Melián-Alzola, Lucía - In: Health care management science : a new journal serving … 25 (2022) 4, pp. 623-648

Persistent link: https://www.econbiz.de/10013483716

How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?

Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: European journal of management and business economics : … 26 (2017) 2, pp. 238-251

Persistent link: https://www.econbiz.de/10011823419