Ziel der variantengerechten Gestaltung ist es, Produktfamilien zu entwickeln, die eine große marktseitige Vielfalt mit einer minimalen internen Vielfalt bereitstellen. Dazu wird eine Methode präsentiert, die alle Schritte der Produktenwicklung mit einbezieht und ein entwickeltes Idealbild...

Original design manufacturers (ODM) is a new form of global outsourcing. Traditional outsourcing only transfers the production of a product from brands to manufacturers. An ODM, in contrast, not only manufactures the product for a brand, but also designs the product. Using an analytical model,...

This paper provides some new theoretical speculations and empirical evidence on the relationship between design, innovation and economic performance at the firm level. We posit that design investments may provide firms with a higher capacity of introducing product/process innovations, but that...

Growing corporate social responsibility requirements have compelled manufacturing organizations to embed sustainability in their business models. Consequently, firms focus on designing and producing products using sustainable means to bring new products to the market that are environmentally...

Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country's global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products introduced locally and globally. Further,...

In this article, we provide a novel measure of product differentiation by observing consumer search behavior directly. We track individual consumers in a price search engine and generate a measure of distance in product space, based on goods surveyed conjointly within individual search episodes....