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How hotel companies can foster customer sociability behaviour on facebook?
Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647
that foster customer sociability behaviour regarding likes, comments, shares and emotion expressions on Facebook in … behaviour on Facebook. The current study integrates content analysis and text analysis with the Linguistic Inquiry and Word … Count Software (LIWC). The data were obtained from two five-star hotel brands on Facebook from 18th October 2016 to 18th …
Persistent link: https://www.econbiz.de/10012174909
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Facebook use and individual well-being : like me to make me happier!
Pénard, Thierry; Mayol, Alexandre - 2015
Persistent link: https://www.econbiz.de/10011303052
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks
Sabatini, Fabio; Sarracino, Francesco - 2014
sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face-to-face interactions …
Persistent link: https://www.econbiz.de/10011527200
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Online social networks and trust
Sabatini, Fabio; Sarracino, Francesco - 2015
We explore how participation in social networking sites (SNS) such as Facebook and Twitter affects the most …
Persistent link: https://www.econbiz.de/10011527256
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Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks
Sabatini, Fabio; Sarracino, Francesco - 2013
sociability. We find that participation in SNSs such as Facebook and Twitter has a positive effect on face to face interactions …
Persistent link: https://www.econbiz.de/10010222317
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The role of demographic factors in consumer perception of value from brand communication on facebook
Klepek, Martin - In: Central European business review : CEBR 9 (2020) 3, pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
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The role of social media in enhancing the modern market relations
Ignatov, Augustin - In: CES working papers 11 (2019) 1, pp. 35-54
The Social media environment represents one of the most prospective domains of developing marketing campaigns. This fact is a result of the fundamental characteristics of social media networks which could be summarised by the following: low cost of developing an advertising campaign and a wide...
Persistent link: https://www.econbiz.de/10012002319
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Will Facebook save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks
Sabatini, Fabio; Sarracino, Francesco - 2013
Persistent link: https://www.econbiz.de/10011856872
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Civility and trust in social media
Antoci, Angelo; Bonelli, Laura; Paglieri, Fabio; … - 2018
the environment of social networking sites hostile to many users. We conduct a novel experiment in a Facebook setting to … that participants exposed to civil Facebook interaction are significantly more trusting. In contrast, when the use of … Facebook is accompanied by the experience of online incivility, no significant changes occur in users' behavior. These results …
Persistent link: https://www.econbiz.de/10011795226