Kamboj, Shampy; Matharu, Manita; Gupta, Megha - In: Cleaner and responsible consumption 9 (2023), pp. 1-10
, it is critical to study customers' purchasing intentions toward organic food in a developing country like India. The main … objective of this study is to examine what motivates consumer's purchase intention towards organic food. Data was collected from … trust. Additionally, health benefits, convenience and availability have major significant influence on consumers' choice for …