, it is critical to study customers' purchasing intentions toward organic food in a developing country like India. The main … objective of this study is to examine what motivates consumer's purchase intention towards organic food. Data was collected from … trust. Additionally, health benefits, convenience and availability have major significant influence on consumers' choice for …

, subjective norms and affordability (behavioral control) were modeled to impact intention or willingness to pay (WTP) for organic …

turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables … include health consciousness, environmental consciousness, organic food price, attitude, subjective norm, intentions to … research showed that health consciousness and environmental consciousness were the determinants of an individual's positive …

Purpose – The main objective of this study is to understand the behavior of ecological consumers and their intention to … multiple regressions, factor analysis and cluster analysis with large sample size. Findings – The results indicate that health … strategies to influence consumers positively. They can emphasize the health benefits and quality of organic food. They can make …

This research paper aims to explore the important factors affecting the purchase intention of organic food in the … cosmopolitan cities of India, with special reference to Delhi and Bangalore. The survey instrument questionnaire was created based … cities of India. …

demand, based on the nexus of motivation, preference, and intention of cruise tourists. The paper aims to identify the …