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Researchers of the Mass Customization domain face not only challenges of proper and timeless identification of latest practical trends, but also difficulties in rational analyses on the numerous existing scientific studies in this field as well as a need for a comprehensive and multidimensional...
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The turn of the millennium is marked by rapid developments in digital technologies. The ubiquity of digitalization is one of the primary forces behind innovations across a wide range of product and service categories. In order to create an initial forum for scholars from different fields, and to...
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und kulturellen Grenzen. Dies erscheint besonders relevant angesichts der zunehmenden Globalisierung, stellt aber …
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Innovations have acquired a key-role in the growth and competition strategies of firms today. They are regarded as an essential tool to stimulate growth and enable firms to master the competition brought about by the forces of globalization. In developed countries they are thought to provide a...
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