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Crossing wires : short-circuiting marketing theory
Coffin, Jack
;
Eichert, Christian A.
;
Bettany, Shona
; …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
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2
Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna
;
Östberg, Jacob
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
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3
The role of the state in consumer culture : the case of "Operation Vin" in Sweden
Servadio, Luigi
;
Östberg, Jacob
- In:
Journal of historical research in marketing
16
(
2024
)
2
,
pp. 125-152
Persistent link: https://www.econbiz.de/10015078104
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