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authorities) . On the user side of the market, prices are zero – "free." The other side, advertising rates are "hidden." Facebook …'s and Google's revenues are derived from advertising which appears when you go to their sites. They can extract exorbitant … privacy, political influences and advertising dominance. The argument for antitrust action against them is based on the …
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other side, advertising rate are "hidden." Facebook's and Google's revenues are derived from advertising which appear when … digital advertising and one-third of total advertising. Nevertheless, no serious antitrust case or legislation has addressed …
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As the investment marketplace advances with current technology, paper-based advertising has quickly been supplemented … by on-line advertising. Interestingly, both the Securities Exchange Commission and the National Association of Securities … the current regulations surrounding one emerging form of on-line advertising - that of mutual funds. This discussion is …
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This paper analyzes the optimal content regulation of direct-to-consumer advertisement (DTCA) in a pharmaceutical … typical subjective symptoms under enlightenment DTCA. The content regulation changes the nature of market competition and the … of the content regulation is ambiguous and depends, among other things, on the cost effectiveness of advertisement and …
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This paper studies the effect of nutrition warning labels and advertising restrictions on the breakfast cereal market … calories (350kcal) to carry conspicuous front-of-package warning labels. Further, these products were barred from advertising … on TV programs with high child viewership. Early evidence suggests that the regulation induce consumers to switch to …
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